Roadvert have been supporting ANDYSMANCLUB by utilising council RCV's to raise awareness for this important cause, getting this message widespread - in every corner of the community.
Kastner London, the creative agency that helped give Red Bull wiiings, has created a new campaign for ANDYSMANCLUB, launching with the World Cup and built around a stark headline: “By the end of the game England will be a man down.”
ANDYSMANCLUB is a men’s suicide-prevention charity offering free peer-to-peer support groups across the UK every Monday evening (except bank holidays), providing a safe and non-judgemental space for men to talk.
The organisation’s goal is to end the stigma around men’s mental health and to let men know “it’s okay to talk”. The campaign connects the length of a football match to the fact that someone in the UK dies by suicide every 90 minutes, and that three out of four of those deaths are men.
Emma Laycock, Marketing & Campaigns Lead at ANDYSMANCLUB, said: “Every 90 minutes, someone in the UK takes their own life – the same length as a football match, but with no extra time for the families and friends left behind. We know talking can make a huge difference, but many men still feel they can’t speak up. By linking this message to the World Cup, we’re hoping more men will see it, talk about it, and realise there’s a room full of people ready to listen. The best way to find out more about ANDYSMANCLUB is by visiting - andysmanclub.co.uk - or emailing info@andysmanclub.co.uk”.